Emirates has signed a Memorandum of Cooperation (MoC) with the Tourism Authority of Thailand (TAT). Both the tourism body and Emirates have committed to exploring joint marketing and promotional efforts to attract tourists to Thailand as part of the agreement.
The MoC was signed in the presence of H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline and Group, and Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports. It was signed by Orhan Abbas, Senior Vice President of Commercial Operations - Far East at Emirates, and Chattan Kunjara Na Ayudhya, Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas).
Emirates will utilize its global network to market the Kingdom to its customers as part of the MoC. The airline will also engage in promotional efforts in key strategic markets through its agents as well as conduct joint familiarization trips that are tailored to the needs of different segments of the market.
